PT Hino Motors Sales Indonesia (HMSI) is once again holding the Customer Satisfaction (CS) Contest 2025, an annual event designed to improve the competence, quality, and service standards of the entire Hino dealer network in Indonesia. With the theme “The Power of NICE: Beyond Excellent Service – NICE at Heart, Right in Service,” the NICE philosophy, which stands for Nurturing Through Integrity, Contribution, and Empathy, forms the foundation of Hino's service behavior. This theme reflects Hino's transformation in how it approaches service, moving beyond merely meeting customer expectations to striving to create heartfelt experiences and build long-term relationships.

In practice, all aspects of NICE are applied throughout the competition, so that participants are truly tested in field situations that resemble actual operational conditions. This year's competition emphasizes the importance of service that not only meets standards, but also touches the hearts of customers through fast, friendly, and solution-oriented interactions. 

Takashi Muto, President Director of HMSI, said, “Hino reaffirms its commitment to exceeding customer expectations through the theme The Power of NICE: Beyond Excellent Service. We not only deliver quality products, but also comprehensive solutions that prioritize innovation, empathy, and added value, in order to support the success of our customers' businesses.”