Contributions to Indonesia are not only realized through reliable vehicles, but also through concern for the community and the environment. Driven by this spirit, PT Hino Motors Sales Indonesia (HMSI) presents a Corporate Social Responsibility (CSR) program titled "The Journey of Hope” Protecting Sea Turtle Hatchlings for Sustainable Ocean for sea turtle hatchling conservation with Benih Baik and Planting Hope Growing Independence Through a Sustainable Greenhouse for the development of a Green House with Yayasan Al Ikhlas Ciracas Serang Banten, as a form of Hino's commitment to environmental conservation as well as community empowerment.
As part of the series of activities, Hino held a CSR handover ceremony at the Hino booth at GIIAS 2026. The assistance was symbolically handed over by Erwin Walesa, HCGA CARM Division Head of HMSI, to Greeny S Dewayanti from BenihBaik, as the implementing partner for the sea turtle hatchling protection program, and to Koko Swara, Chairman of Yayasan Al Ikhlas Serang Banten, as a partner in the development of the green house for environmental rehabilitation and community empowerment.
Through collaboration with BenihBaik, Hino supports a sea turtle hatchling protection program as an effort to preserve Indonesia's marine ecosystem. The program includes support for hatchling conservation activities, including regular feeding and care, as well as the release of hatchlings into their natural habitat to help maintain the sustainability of sea turtle populations. In the long term, this program is expected to support the growth of sea turtle populations, maintain the health of marine ecosystems, and contribute to the conservation of sea turtle species in Indonesia.
Greeny S Dewayanti, from BenihBaik, said, "We appreciate Hino's concern for environmental conservation. This hatchling conservation program is a tangible step that not only helps protect the marine ecosystem but also provides social and economic benefits to the surrounding community."
In addition, Hino also supports the development of a green house together with Yayasan Al Ikhlas, Serang Banten, as part of an effort to empower the community through productive and sustainable agriculture. This facility is expected to serve as a learning and skills development platform for students, the surrounding community, and the foundation's beneficiaries.
Through educational and productive agricultural activities, the green house is expected to serve as a supporting medium in the recovery and independence-building process for the foundation's beneficiaries, while providing skills that can be sustainably developed. This program is also expected to strengthen the sustainability of social activities while providing economic and environmental benefits to the surrounding community.
"Through this CSR Program, we want to demonstrate that Hino's contribution is not only realized through transportation products and services, but also through our concern for the community and the environment. Together with BenihBaik.com and Yayasan Al Ikhlas Serang Banten, we hope these two programs can provide tangible benefits, from preserving marine ecosystems to empowering communities through productive agriculture. We believe sustainability can be achieved when businesses, communities, and society can grow and move forward together," said Erwin Walesa, HCGA CARM Division Head of HMSI.
For Hino, the success of a company is measured not only by the products it produces, but also by the benefits it can provide to the community. Therefore, Hino's various CSR programs continue to focus on activities that can create long-term impact, both for environmental conservation and improving the quality of life of the community.
Through this CSR Program, Hino hopes that its collaboration with BenihBaik and Yayasan Al Ikhlas Serang Banten can inspire more parties to participate in preserving nature while strengthening community empowerment. In line with the spirit of "Hino Untuk Indonesia – Penggerak Transportasi Negeri", Hino will continue to make contributions that not only support mobility but also bring tangible benefits to the community, the environment, and the future of Indonesia.
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